C-Suite’s Guide to Enhancing Digital Business Experiences
Businesses worldwide are swiftly adopting a digital-first strategy to improve experiences for customers, employees, and stakeholders. However, despite the growing demand for digital transformations, only a few organizations have successfully digitized all their touchpoints.
According to a Gartner survey of over 3,000 B2B and B2C clients, only 14% reported that a digital interaction with a brand influenced their approach. Decision-makers are actively seeking digital business experiences (DBX) to gain a competitive advantage. This blog explores the definition of digital business experience, its importance for your brand, and the tools that can help deliver a seamless digital experience.
What Is Digital Business Experience (DBX)?
A Digital Business Experience (DBX) refers to the interaction between an organization and its users—be they customers, employees, or partners—through digital means. Businesses can digitize processes by integrating advanced technologies, creating experiences that extend beyond traditional paper-based operations to deliver services using modern tools.
DBX consists of two main components: leveraging digital technology and facilitating interactions with users, either individually or on an organizational scale. This can be achieved through intelligent devices, websites, and mobile apps to engage clients, partners, and employees who rely on these platforms to interact with the business.
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