CRM for Suppliers: Transforming the Supply Chain Industry
Did you know that the likelihood of selling to an existing customer is about 70%, while the chance of selling to a new customer is just 10-20%? This raises a crucial question: How can businesses bridge this gap? The solution lies in customer relationship management (CRM).
But how does CRM benefit suppliers? How can it enhance supply chain management? Let’s explore.
Imagine a system that enables businesses to reach potential customers, optimize marketing strategies by analyzing purchasing behavior, and strengthen supplier relationships. This is exactly what CRM for suppliers offers.
Read Complete Article: https://martech360.com/marketi....ng-automation/crm/cr
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