Các đối thủ cạnh tranh ngày càng khốc liệt trên thị trường đang thay đổi thói quen mua hàng của người tiêu dùng. Doanh nghiệp cần có chiến lược quản trị Brand Equity để duy trì lòng trung thành của khách hàng dành cho thương hiệu. Vậy Brand Equity bao gồm gì? Hãy cùng Terus tìm hiểu qua bài viết dưới đây.

I. Brand Equity là gì?

Trong marketing Brand Equity đề cập đến những giá trị mà khách hàng nhận thức và trải nghiệm với một thương hiệu nhất định. Độ nhận diện thương hiệu tăng lên có nghĩa là giá trị của nó là "dương". Ngoài ra, nếu thương hiệu nhận được những cảm nhận không hài lòng hoặc trải nghiệm sản phẩm thất vọng, điều này sẽ làm giảm giá trị của thương hiệu. Điều này được xác định bằng chỉ số "âm".

Nói một cách dễ hiểu, Brand Equity mô tả cách khách hàng nhìn nhận sản phẩm và dịch vụ của doanh nghiệp. Dịch vụ phục vụ khách hàng, phân phối sản phẩm và cảm xúc của khách hàng khi sử dụng sản phẩm là một trong những Brand Equity. Một doanh nghiệp sở hữu Brand Equity mạnh mẽ sẽ thu hút khách hàng tiềm năng và giữ chân khách hàng cũ, đây là một yếu tố quan trọng.

Tìm hiểu thêm về Brand Equity Là Gì? Những Yếu Tố Tạo Nên Brand Equity tại: https://terusvn.blogspot.com/2....024/05/brand-equity-

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Implementing Customer Rebate Management Software: Step-by-Step Guide

In the present market, which is very competitive, giving customer rebates is a strong motivator that can help to boost sales and also strengthen customer loyalty. Nevertheless, handling these rebates manually is a pretty complicated and prone to mistakes process. Customer rebate management software will bring the streamlining of this process, thus, you will have accuracy, efficiency, and transparency. This book will be the one that will teach you how to deal with customer rebate management software implementation in your company.

Step 1: Let us define our goals.

The first step should be to determine your goals before you begin the development process. What do you wish to attain with the use of the rebate management software?Common goals include:

Making the process of calculating rebates more precise is the key to the problem.
The process of rebates is to be improved so it can be more efficient.
The raising of transparency to customers and internal stakeholders is the result of this research.
The reduction of the administrative expenses connected to manual rebate management.
The objectives will be the leaders of the implementation process and also you will be able to measure its success.

Step 2: Select the suitable software for your specific needs.

It is essential to choose the right customer rebate management software. Consider the following factors:

Features and functionality: Check that the software has the capabilities that you need, for example, automated rebate calculations, tracking and reporting, integration with the existing systems and customer portals.

Scalability: Select the software that will be able to adapt to your growing business and will be able to deal with the increasing number of rebates

customers Vendor support: Pick a vendor that provides excellent customer service and training resources.
Investigate and compare the different choices available and think about asking for advice from other businesses in your industry.

Step 3: Contemplate the execution stage.

Come up with a thorough implementation plan that is going to be the guide of the steps and the time frame for the project.

Project team: Gather a cross-functional team that will comprise of the finance, IT, sales, and customer service team members.

Timeline: Set up a feasible timetable with goals and targets for each phase of the implementation.

Resources: Identify the required resources which will involve equipment, software and personnel.

Risk management: Envision and create strategies to overcome and alleviate the foreseen challenges.

Step 4: Data Preparation

Accurately reported information is of great importance for successful rebate management. Prepare your data by:

Cleaning existing data: Make sure that all customer and transaction data are correct, complete and current, therefore, no need to worry about the integrity of data.

Data mapping: Map data entities to the same ones as in the new software to avoid problems with data migration.

Backup: Implement backup ses of critical data so that the system would not experience any loss during the transition.

Step 5: Software Configuration

Then when you're all set with the data, please configure the software to suit your specific needs. This may include:

Setting up rebate rules: Come up with rules and conditions for more than one rebate program.

User roles and permissions: The deployment of user roles and permissions to limit access to critical information.

Integration: Integrate the rebate management software with other existing systems as follows: ERP, CRM, and the accounting software.

Step 6: Testing

Scrupulous testing is imperative to make the system do what it should do. Conduct various tests, including:

Unit testing: Test each one of the individual components to make sure they work without any issue.

System testing: Test the total system so that all components properly run simultaneously.

User acceptance testing (UAT): Engage end-users in the testing process to be sure there is a match between the software's needs and users' friendliness.

Step 7: Training

Work out the comprehensive training to all users so as to ensure they can manage a newly introduced software appropriately. This may include:

Training sessions: Develop a training program for different user groups.

Training materials: Offer user manuals alongside online tutorials and FAQs.

Ongoing support: Continuous assistance to the client can be provided as soon as the software is deployed.

Step 8: Go Live

Testing and training complete, audience time!Monitor the system closely at the beginning of the system to determine the pros and cons of the system so that problems
can be resolved immediately. Obtain feedback from users in order to make any alterations required.

Step 9: Post-Implementation Review

Carry out the post-implementation review to determine the degree of effectiveness of the project. Examine the system’s performance compared to the initial goals and collect views of all the collaborators. Apply these findings as you put into effect improvement measures and plan for future modifications or upgrading.

Conclusion

Customer rebate management software implementation can highly accelerate and increase accuracy of your programs and make it more transparent. Through these stages you will ensure a seamless transition, which will result in clearly defined outcomes for both your company and your client base.


https://www.ima360.com/customer-rebate/

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