https://www.business-standard.....com/content/specials

Raghunandan Saraf grew up observing his family’s furniture export business as a child. His family has been part of the unorganised furniture industry for almost four decades. Post his graduation from Shri Ram College of Commerce, Delhi, Raghunandan, after returning to his hometown in Sadarshahr, Rajasthan, realised the need to transform his family’s business, and the entire furniture industry.

https://www.thequint.com/brand....studio/saraf-furnitu

Building a Legacy by Learning, Innovating and Treasuring Customers Every Day

Founder of Saraf Furniture, shares insights on entrepreneurship and sustainability in the furniture industry

In an illuminating interview, Saraf Furniture founder Raghunandan Saraf gives a firsthand look at his entrepreneurial journey launching and leading one of India’s most renowned furniture brands for over two decades.