Custom T-shirt Printing Industry Overview

The global custom t-shirt printing market size was valued at USD 3.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.9% from 2022 to 2030. 

Custom-designed t-shirts are increasingly being used by companies as a modern branding strategy to brand their company, products, or offerings. This technique is used by companies, especially start-ups, to increase their brand visibility and grab the attention of their prospective customers. Therefore, the growing use of customized t-shirts as a branding tool is expected to be a major contributor to market growth over the forecast period. 

The fashion industry is witnessing a shift toward wearing customized clothing. Also, the increasing disposable income of consumers is enabling them to spend on customized clothes. As a result, people prefer wearing customized t-shirts with specific logos or slogans printed on them. The entertainment industry is contributing to the market growth with a large number of people, especially movie fanatics, buying apparel with slogans or logos printed on them.

Gather more insights about the market drivers, restrains and growth of the Global Custom T-shirt Printing Market

For instance, television series such as Game of Thrones and Big Bang Theory have a huge fan base. The fans willingly spend a good amount on buying t-shirts or other apparel with their favorite dialogues or slogan printed on t-shirts. This trend is expected to majorly contribute to the custom t-shirt printing industry's growth in the forthcoming years.

There is an increase in the use of custom printed t-shirts to create social awareness, raise a voice, and support a cause. However, specific designs and slogans printed on the t-shirts related to sensitive issues, such as diseases, gender, crime, and politics, are subject to criticism and legal actions. Further, customers from various industries, including hospitality, logistics, construction, industrial, and medical are increasingly providing custom printed t-shirts to their employees and customers which is used as a marketing technique.

Companies all over the globe are using custom-made t-shirts as an off-the-clock advertising tool. This advertising strategy has been observed to involve less investment as compared to other forms of advertising such as hoardings or T.V. Therefore, companies are providing customized t-shirts to increase their brand identity as well as customer loyalty. Additionally, providing t-shirts with good quality material increases their shelf life, thereby helping the companies to gain visibility for a longer period, which in turn is anticipated to boost the market growth during the forecast period.

Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players. Sporting activities across countries such as China, India, and Germany are witnessing considerable growth with increasing investments by governments of these nations in sports-related activities. As a result, the demand for customized t-shirts is expected to increase in the years to come.

In the wake of the recent COVID-19 outbreak, there has been a significant disturbance in most industries across the globe. While few industries experienced a contraction in their productions and businesses, others faced severe outcomes such as the shutdown of businesses and movement restrictions. For instance, the travel, entertainment, and hospitality industries had the most retrenchments, and on the other hand, healthcare, technology e-commerce businesses had an upsurge in demand. However, during the pandemic, the fashion industry experienced both a surge and decline all at once.

While various outlets and large brand stores experienced a decline in customer footfall and clothing demand, it has been observed that there was an increase in the demand for custom t-shirts from the e-commerce industry. Besides, the custom t-shirt printing business also witnessed several new entrants in the custom t-shirt printing market during the pandemic.

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• Digital Textile Printing Market - The global digital textile printing market size was valued at USD 2.46 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 12.1% from 2022 to 2030. The precision provided by digital textile printing is driving the demand. It requires advanced machinery and there is an acute shortage of skilled manpower to operate these machines.
• E-commerce Market - The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Increasing penetration of the internet is bolstering the smartphone-using population across the world.

Custom T-shirt Printing Market Segmentation

Grand View Research has segmented the global custom t-shirt printing market based on printing technique, design, end use, sales channel, and region:

Custom T-shirt Printing Technique Outlook (Revenue, USD Million, 2017 - 2030)

• Screen Printing
• Digital Printing
• Plot Printing

Custom T-shirt Printing Design Outlook (Revenue, USD Million, 2017 - 2030)

• Graphic Designed Shirt
• Artwork

Custom T-shirt Printing Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Online
• Offline

Custom T-shirt Printing End-use Outlook (Revenue, USD Million, 2017 - 2030)

• Commercial
• Personal
  1. Below 15 years
  2. 15-40 years
  3. Above 40 years

Custom T-shirt Printing Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East Africa

Market Share Insights

Key Companies profiled:

Some prominent players in the global custom t-shirt printing market include

• CafePress Inc.
• CustomInk, LLC.
• CustomThread
• Printful Inc.
• RushOrderTees.com
• Spreadshirt
• THEBLUEGECKOPRINTING
• THREADBIRD
• UberPrints, Inc.
• Vistaprint

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