Organic Wine Industry Overview
The global organic wine market size was estimated at USD 8.9 billion in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 10.2% from 2022 to 2030.
The market growth is driven by the shifting consumer behavior patterns for food and beverages across the world. The outbreak of Coronavirus disrupted the global organic wine supply chain and distribution channel owing to the closure and restrictions on bars, restaurants, and hotels globally. According to the 2020 ProWein Business Report, the COVID-19 affected around 77% of hotels, with turnover declining by 60% across the sector, while restaurants saw sales decline by 91% by the end of 2020.
Gather more insights about the market drivers, restrains and growth of the Global Organic Wine Market
However, in many regions, the wine market has extremely benefited from the lockdown and travel restrictions. Consumers enjoyed wine across a broader range of at-home occasions. For instance, according to Wine Intelligence, the wine market of Brazil gained approximately three million regular wine drinkers (which is at least once a month) between 2019 and 2020. Organic products demand is growing globally which has a significant impact on the wine market. Red organic wine and white organic wine are two major types in the market. Red organic wines witness high popularity among consumers owing to their health benefits and availability. Thus, the market penetration of red organic wines is higher than other types.
Organic wines have gained significant penetration globally. Their popularity is owed to its health benefits, along with fine taste. E-commerce or online retail have made it accessible to consumers across various parts of the world. The consumption of conventional wine seems to be tailing off around the world gradually. However, the enthusiasm for organic wines is widespread. European countries dominated the market particularly among the millennials (20 to 35 years), a generation that is extremely aware of environmental and social values.
In 2019, SOWINE, a France based marketing and communication company, conducted a survey in New York and Paris to understand the wine expectations of residents. The survey showed that around 52% of New York residents and 68% of Paris residents are more sensitive to the environmentally-friendly approach. The survey also showed that the consumers in the 21-35 age group buy “responsible” wine on a regular basis (22% in New York and 35% in Paris) than the older generation (15% in New York and 30% in Paris).
The production cost of organic wine is comparatively higher than conventional wines. Organic wines are produced from natural and organically grown grapes. The vineyards require organic certification and proper maintenance during the cultivation of wine grapes. In addition, the organic certified vineyards do not use any chemicals or agrochemicals to increase yield and production. Thus, it takes more time for the maturity and ripening of the grapes. Moreover, it requires natural yeasts for the fermentation which is costlier than the wild and regular yeasts. All these factors increase the production cost of organic wine which resulted in the high price of organic wines.
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- Canned Wine Market - The global canned wine market size to be valued at USD 571.8 million by 2028, expanding at a compound annual growth rate (CAGR) of 13.2% during the forecast period. The rising demand for convenient, portable, and single-serve beverages is the key driver for the market growth. Growing consumer inclination toward ready-to-eat and ready-to-drink products, owing to their busy lifestyles and hectic work schedules, is driving the product demand.
- Wine Market - The global wine market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The rising adoption of wine among all age groups from the young generation to the old age population across the globe is the key factor for market growth.
Organic Wine Market Segmentation
Grand View Research has segmented the global organic wine market on the basis of type, packaging, distribution channel, and region:
Organic Wine Type Outlook (Revenue, USD Million, 2017 - 2030)
- Red Organic Wine
- White Organic Wine
Organic Wine Packaging Outlook (Revenue, USD Million, 2017 - 2030)
- Bottles
- Cans
- Others
Organic Wine Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- On-trade
- Off-trade
Organic Wine Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Central South America
- Middle East Africa
Key Companies profiled:
Some prominent players in the global organic wine market include
- Avondale
- Elgin Ridge Wines
- Kendall-Jackon Winery
- The Organic Wine Company
- Bronco Wine Company
- King Estate Winery
- Grgich Hills Estate
- Emiliana Organic Vineyards
- Societa Agricola QuerciabellaSpA
- Frey Vineyards
Order a free sample PDF of the Organic Wine Market Intelligence Study, published by Grand View Research.
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