Creating the idea for a new product is one of the most creative, exciting, challenging, and  frustrating points in the development cycle. It's here that you'll set the foundation for everything  that comes after — with a great idea able to support massive growth for your business. 

Zeta Global Sourcing, headed by Jeremy Madvin, can help you with every step of product  development, including concepting. To help you get started on your own journey, our experts  have gathered the best ways to begin. 

● Find (and Solve) a Problem: The products that make the biggest splash start by finding  a problem that people have and then solving it. By eliminating a pain point in people's  lives, you provide something of real value — and they'll be happy to pay you money to  have one less problem! 

● Know Your Market: Don't be afraid to do a little market research before landing on a  product concept. Get to know your target audience, their lifestyle, preferences, and  behaviors. Check out how competitors are serving their needs (and failing to serve their  needs). This will give you valuable insights into the niche your new product can fill. 

● Take Time to Generate Ideas: Brainstorming sessions require speed, a diverse team,  and the freedom to be creative. A great brainstorm will listen to new perspectives and  consider unconventional approaches.  

● Embrace Feedback: Keeping too much of a closed loop on product concepting can be  a bad thing. You'll end up cultivating groupthink rather than facing reality. Getting good  feedback opens your process to fresh points of view that haven't been caught up in the  excitement of your new idea. That's invaluable at this stage of product development. 

● Iterate on Ideas: Get your ideas to bake a little longer, taking the time to work them  down to their leanest, most effective forms.  

Coming up with a great product concept is an incredible experience. It gives you the chance to  solve people's problems and ensure the success of your business. Knowing where to start is essential, and that's why the steps above can help get you moving in  the right direction. Still interested in help? Zeta offers free consultations on our product concept  services. (That's right — the consultation is free.) So what are you waiting for? Reach out today and for any immediate questions, ask for Jeremy Madvin.