In order to create a customer data strategy that will work for your business, you need to first understand what customer data is and why it’s important. Customer data is the information that you collect about your customers, including their contact information, demographics, and purchase history. This data is essential for understanding your customers and their needs, so that you can better target your marketing and sales efforts. Without a customer data strategy, you’re likely to miss out on important opportunities to connect with your target audience. It’s important to have a clear understanding of your goals and objectives when it comes to your customer data strategy. What do you want to achieve? How will you use the data? Who will have access to it? Answering these questions will help you to create a customer data strategy that will work for your business. Keep in mind that your customer data strategy will need to be reviewed and updated on a regular basis as your business grows and changes. By taking the time to define your customer data strategy, you’ll be able to create a roadmap for success that will help you better reach your goals.

Read this article by Oren Gruber, Director of Strategy at Amtrak : "How To Define Your Customer Data Strategy"