Why Spotify’s Happy Gilmore 2 Campaign Is a Swinging Success in Experiential Audio Marketing
Spotify just pulled off a hole-in-one—and no, it didn’t need a putter to do it. To promote Netflix’s highly anticipated Happy Gilmore 2, the audio giant launched its first-ever in-app game: The Happy Gilmore 2 Tournament. And let’s be clear—this isn’t just a quirky little mini-game. It’s a blueprint for immersive, branded audio experiences that go way beyond traditional promo tactics.
