Abhay Pratap | ConnectGalaxy

12 w

https://www.digitalmarketingal....-what-to-do-about-it

The Real Reason Your Organic Social Isn’t Driving Sales (and What to Do About It)

You post regularly. You’ve tried carousels, reels, even the occasional behind-the-scenes “raw” photo. You’ve got a solid-looking feed, decent engagement, and maybe even a few viral hits. But sales? Crickets. Before you throw your phone into a lake or decide your business "just doesn’t do well on social,” let’s unpack what’s really going on with your organic content — and what to do about it.

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12 w

https://www.digitalmarketingal....probably-overlooking

Search Intent: The Secret SEO Sauce You’re Probably Overlooking

www.digitalmarketingalive.com

Search Intent: The Secret SEO Sauce You’re Probably Overlooking

When you open a search engine and start typing, it’s not random. Whether you're looking for an answer, trying to buy something, or just stalking the menu at a local taco joint—there’s always an intent behind your search. But let’s be real: how often do the results actually hit the mark? You type one thing, and you’re served a buffet of almost-right answers. That’s where understanding search intent comes in—it’s what separates your content from becoming another ghost in the algorithm.

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12 w

https://www.digitalmarketingal....tial-audio-marketing

Why Spotify’s Happy Gilmore 2 Campaign Is a Swinging Success in Experiential Audio Marketing

Spotify just pulled off a hole-in-one—and no, it didn’t need a putter to do it. To promote Netflix’s highly anticipated Happy Gilmore 2, the audio giant launched its first-ever in-app game: The Happy Gilmore 2 Tournament. And let’s be clear—this isn’t just a quirky little mini-game. It’s a blueprint for immersive, branded audio experiences that go way beyond traditional promo tactics.

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12 w

https://www.digitalmarketingal....ic-uncertainty-in-q2

How Coca-Cola Used Marketing to Weather Economic Uncertainty in Q2

When volumes dip but revenue rises, the variable that makes the difference is strategy. In Q2 2025, Coca-Cola demonstrated that smart, agile marketing is still one of the most powerful levers for growth—even in a turbulent economic landscape. Despite a 1% decline in global unit case volume, Coca-Cola delivered 5% organic revenue growth, beating Wall Street expectations. And it wasn’t luck—it was execution.

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12 w

https://www.digitalmarketingal....n-cultural-hijacking

Why Wendy’s Wednesday Addams Campaign is a Masterclass in Cultural Hijacking

Wendy’s just dropped a marketing move so spicy, it might singe your scroll thumb. With Gen Z’s cultural compass dialed firmly toward eerie, nostalgic, and emotionally resonant content, Wendy’s just nailed the formula—partnering with Netflix’s Wednesday for a limited-time meal called the Meal of Misfortune. It’s not just a campaign—it’s a cultural infiltration.

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