How Coca-Cola Used Marketing to Weather Economic Uncertainty in Q2
When volumes dip but revenue rises, the variable that makes the difference is strategy. In Q2 2025, Coca-Cola demonstrated that smart, agile marketing is still one of the most powerful levers for growth—even in a turbulent economic landscape. Despite a 1% decline in global unit case volume, Coca-Cola delivered 5% organic revenue growth, beating Wall Street expectations. And it wasn’t luck—it was execution.
