Why Wendy’s Wednesday Addams Campaign is a Masterclass in Cultural Hijacking
Wendy’s just dropped a marketing move so spicy, it might singe your scroll thumb. With Gen Z’s cultural compass dialed firmly toward eerie, nostalgic, and emotionally resonant content, Wendy’s just nailed the formula—partnering with Netflix’s Wednesday for a limited-time meal called the Meal of Misfortune. It’s not just a campaign—it’s a cultural infiltration.
