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The New Competitive Moat: Why Micro Audiences Are the Future of Brand Power
Why Micro Audiences Are the Future of Brand Power For decades, competitive advantage meant doing one thing really well — offering the lowest price, widest distribution, or flashiest features. If you nailed just one, you could dominate. But that playbook is dead. Thanks to digital media and endless choice, any brand can reach millions of people with a single post — but millions of brands are all shouting at the same time. Which means, trying to “be for everyone” is actually being for no one.
