Why American Eagle Bet Big on Sydney Sweeney for Its Most Expensive Campaign Yet
In the high-stakes world of back-to-school retail, American Eagle just made its boldest move yet — and her name is Sydney Sweeney. The brand’s new fall 2025 campaign, “Sydney Sweeney Has Great Jeans,” is its most expensive ever, pairing the Euphoria and White Lotus star with the denim giant for a campaign that’s equal parts nostalgia, glamour, and smart strategy.
