Reaching Every Decision-Maker: ABM for Complex B2B Sales
In the world of B2B sales, reaching the right decision-maker is crucial to closing high-value deals. However, as sales processes become more complex, especially in larger organizations, targeting just one individual is no longer enough. Multiple stakeholders, each with distinct interests and concerns, now play a role in the buying decision.
Enter Account-Based Marketing (ABM)—a powerful strategy that allows businesses to tailor their marketing efforts to engage every key decision-maker within a target account. ABM helps marketers and sales teams create personalized campaigns aimed at specific individuals within a company, all with the goal of driving meaningful engagement and ultimately securing a deal.
https://ciente.io/blogs/abm-en....gaging-multi-stakeho
