Recognising this potential, the government is also strategically utilising music and national festivals like Songkran to attract international tourists, blending traditional elements with modern outreach strategies. This dual approach boosts tourism revenue and reinforces Thailand’s soft power. The government has also formulated a policy through the ‘5Fs’- food, film, festivals, fighting, and fashion—promoting culture and rebuilding Thailand’s image.
Read Moe:- https://www.orfonline.org/expe....rt-speak/thailand-s-
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