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Crafting an impactful business case requires careful consideration of various factors, including market analysis, financial projections, risk assessment, and strategic planning. A well-developed business case serves as a persuasive document that outlines the rationale for a proposed business initiative and demonstrates its potential value to stakeholders. Here's how to create an impactful business case:
Executive Summary: Begin with a concise summary that highlights the key elements of the business case, including the proposed initiative, its objectives, expected outcomes, and the rationale for pursuing it. This section should provide a high-level
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