If as a man in 2023, you're skipping out on skincare, we have news for you.Your skin requires cleansing, nourishment,and protectionjust as much as anyone else. With a fairly simple and effective skincare routine that is easy to follow, you can combat breakouts, inflammation, skin conditions, and signs of aging.

Men’s skin vs. Women’s skin. How are they different?

You may think that men and women have the same kind of skin but upon closer inspection, certain differences stand out. Here are some characteristics that you must examine and consider to take better care of your skin.

Texture:Did you know men’s skin is thicker than women’s by 25%?They have a thicker epidermis, higher collagen density,tougher texture, and more skinelasticity. This gives the appearance of tighter, firmer skin.

Signs of Aging:Men’s skin also ages slower than women's. Fine lines and wrinkles appear later for men, butcollagen depletion starts earlier and is fairly consistent as time goes on, whereas in women collagen depletion accelerates after menopause. Although men’s skin intrinsically agesslower, typically they are more negligent of their skincare needs.

Larger pores, Oily skin: Men have larger and more prominentpores than women. Consequently, they have more sebaceous glands that produce more sebum (skin oil), making their skin more prone to acne breakouts, and less likely to be naturally dry.Men often get acne on their face and back– and sweating can make them a lot worse, by trapping dirt and dead skin.

Higher Risk of Irritation (Shaving): Men have thicker facial hair than women, and shaving mistakes can wreak havoc on the skin. Shaving every day causes irritation, nicks, and razor bumps and can exacerbate inflammation. Ingrown hair may also emerge as a result of using a blunt razor and look like acne.Shaving causes friction and removes the top layer of the skin, making it more sensitive and reactive.Folliculitis or follicular acneoccurs when hair follicles are infected or enflamed and is commonly caused because of shaving errors and excess sweat and dirt accumulating on the skin. Incorporating gentle actives in your skincare routine can help refine skin texture and increase

A Simple Skincare Guide for Men

To simplify the whole ordeal, you need a simple AM routineto prepare your skin for the day ahead, and a PM routine to protect and replenish your skin after a long day.Men can benefit greatly by following a skincare routine that is tailored to suit their specific skincare needs.

In recent years, skincare science has come a long way, and there is an abundance of products to choose from. It is recommended that you stick with a simple routine that has few products that offer several benefits. SEREKO, India’s first Psychodermatology skincare brand offers a wide range of products with several skin benefits while enhancing mood and lowering cortisol output in the body. Since stress and anxiety affect 44% of dermatology patients, and exacerbate existing skin problems like inflammation, dermatitis, eczema, etc., it’s a one-stop shop for your skin and mind concerns.

Cleanser: Cleansing your skin is the first and most essential step in any skincare routine. It helps remove any sweat, dirt, debris, and dead skin from the surface, preventing infection or clogged pores. It is necessary to cleanse your skin twice a day. Men must take special care to cleanse their skin properly for at least 60 seconds and prevent any risk of infection. Cleansing before shavingalso prevents any dirt from seeping into razor nicks and making them worse. SEREKO’s Clarifying Cleanser is an excellent product that deep cleans pores, brightens the skin, boosts collagen production, and restores the skin biome.

Serum: Usually infused with actives, Serum works to refine skin texture and target specific problems like hyperpigmentation, active acne, excess oil, etc. It works to hydrate, nourish, and exfoliate the skin, improving overall skin health. Serum is generally used in the PM routine to nourish your skin while you sleep. SEREKO’S Clarifying Serum is a powerhouse blend of 15+ potent actives like Vitamin C extract and Bakuchiolthat work to refine and firm the skin, sootheinflammation, fightsigns of aging, increase collagen production, and preventacne from recurring. All the actives present in the serum are gentle yet effectiveand protect it from irritation post-shave. It also helps the skin replenish and heal from folliculitis/follicular acne and scarring.

Moisturiser: Moisturisers help the skin retain hydration, and eliminate dryness. It forms a barrier that prevents trans-epidermal water loss and locks in all the moisture and other products into the skin. Moisturiser is the thickest texture that goes onto the skin and should be applied in the AM and PM routines. SEREKO’s Clarifying Face Moisturiser works to balance excess skin oils while hydrating the skin treating recurring acne, and fading hyperpigmentation, and improving skin redness and inflammation by 50% within 4 weeks of use. It also functions as a post-shave soothing gel and helps restore the skin’s natural vitality.

Keeping your skincare short and staying consistent with it is a good way of ensuring better skin health and quality.

Nutraceuticals for Better Skin Health

If you are reluctant to adopt a multi-step skincare routine and do not wish to have too many steps in your quest to obtain healthy skin, adopting nutraceuticals into your regimen is a more convenient and suitable alternative.

Nutraceuticals target skin problems and enhance other aspects of health likegut function and sleep quality, making them a beneficial addition to any skincare routine.

SEREKO’s Calming Candy Tabs are a set of 10 chewable chocolate-flavoured tablets that help fight skin problems and increase sleep efficiency. They are 100% RDA compliant and safe for consumption. The recommended dosage is 2-3 tablets a day, which may be consumed at any time of the day. The Calming Candy Tabs are infused with SEREKO’spotent blend of actives, NeuroCalm®,that reduces cortisol output and fights skin problems like recurring acne, pigmentation, inflammation, redness, etc. With ingredients like Magnesium Lactatethat controls excess sebum production, calms inflammation, and boosts skin hydration, it is a valuable and easily adaptable addition to your skincare routine.

SEREKO’s Super Glow Kit is an AM-PM ritualthat enhances skin and gut health. It is a fizzy blendmeant to be taken twice a day- morning and evening- to reduce and fight acne breakouts, and skin dullness, fade dark spots, and balance the skin-gutaxis by detoxifying blood. Enriched with ingredients like potent Vitamin C, Grapeseed extract, and Resveratrol, it offers benefits like fighting signs of aging, fading hyperpigmentation, and fighting recurring acne, redness, and inflammation.

When crafting a skincare regimen for yourself, you must keep your individual skin needs in mind and select suitable products that are tailored to your specific skin concerns. A consistent skincare routine is the key to great skin.