Deepfake Technology in Digital Marketing: A Tool for Hyper-Engagement
Deepfake technology in digital marketing is unlocking new levels of audience engagement through hyper-personalized content. Brands can now produce videos that speak directly to users in their language, style, and tone—at scale. This AI-driven tool enables marketers to craft unique experiences that increase retention and drive conversions. However, with great engagement potential comes the responsibility to maintain transparency. Misleading deepfake use can erode trust quickly. This article explores how brands can responsibly use synthetic media to create memorable campaigns without crossing ethical boundaries, ensuring both innovation and integrity in digital communication.
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