How to Target the Right Audience for Your Book Ads
This demographic and psychographic data is the premise of your targeting strategy, and you can create the messages that hit the spots of exactly those who can make the most of your work. Having created this reader profile, you can at this point exploit genre-specific keywords, comparable authors, and similar interests to partition your audience segments through the various advertising outlets, so your marketing cash flow will be channeled to the readers who are predisposed to like your specific style of writing or your thematic focus.
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