The Funnel That Fills Your Calendar (and Your Wallet)
day ago






Content dies in the feed when it’s haphazard and directionless. If you’re tired of posting and praying, it’s time to bring structure to your strategy. Enter: the content funnel — a framework used by many of the top advertising companies in India to consistently drive results.


Top of Funnel (TOFU) — Growth Content
This is where you grab attention. Share personal stories, key takeaways, and yes, the occasional humble brag. Show people who you are and why they should care. It’s all about connection and relatability.
Post frequency: 1–2 times per week.

Middle of Funnel (MOFU) — Authority Content
Now that you’ve got their attention, build trust. Share how you work, break down your process, and provide actionable tips. Use this space to demonstrate your expertise without holding back.
Post frequency: 1–2 times per week.

Bottom of Funnel (BOFU) — Lead-Generating Content
This is where conversion happens. Speak directly to your ideal customer’s pain points. Paint the problem, present the solution, and make your offer crystal clear.
Post frequency: Once per week.

The Natural Flow
Done right, your content will guide people through a journey:
Inbound leads → Conversations → Discovery calls → Clients signed.

You don’t need to post daily. You just need to post with purpose — just like the top advertising companies in India who thrive by aligning content with strategy.