In 2025, startups are moving beyond MVPs to focus on MLPs—Minimum Lovable Products—that prioritize user delight from the start. An MLP aims to build early emotional connections with users through thoughtful design and features that resonate. This approach increases engagement, loyalty, and user retention. A Mobile App Development Company in India can help startups craft impactful MLPs by combining technical expertise with user-centric strategies, ensuring the product not only functions but is genuinely loved by its audience.
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