Before you choose a Logo Design Firm, what should you be looking for?
Reviewing a logo design firm portfolio comes first in assessment. A well-organized, varied portfolio highlights the design aesthetics, creative breadth, and attention to detail of the company. Look for diversity; have they developed logos for several sectors? Do their designs all fit the same formula or are they flexible and classic?
Look for strategy not just for beautiful designs. A good logo is useful and symbolic as well as aesthetically pleasing. Ask yourself: do their prior creations capture the personality and uniqueness of the businesses they represent? Strong evidence of excellence is found if you can identify smart symbolism or a logical approach behind the designs.
