On April 1, Emirates announced a new service for VIPs — Very Important Parcels, promising door-to-door delivery with the same exceptional care as its passenger services. Initially teased as one of their famous April Fool’s jokes, the service is, in fact, a reality.

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Emirates launches the actual VIP service — Emirates Courier Express
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Emirates launches the actual VIP service — Emirates Courier Express

Built for customers, with customers, the service promises to treat packages like passengers.