The aesthetic medicine market in the UK has experienced remarkable growth, with a projected value of £3.6 billion by 2025 according to a 2023 report from Mintel Research. For Manchester cosmetic clinics specifically, the competitive landscape demands sophisticated digital marketing approaches that extend beyond traditional advertising methods. The convergence of Pay-Per-Click (PPC) advertising and Instagram’s visual-centric platform creates a powerful synergy suited to aesthetic services.
This integrated approach allows Manchester clinics to target potential clients throughout their decision journey — from initial research phases best served by search engines to the visual inspiration and social proof predominantly found on Instagram.
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