The Rise of #booktok: A Phenomenon That Won’t Fade
In the last several years we have witnessed one of the most significant trends in book publishing: #booktok. What began with a small group of book enthusiasts exchanging tips and recommendations grew into a marketing behemoth with the potential to make overnight bestsellers out of books nobody ever heard of. As 2025 begins, the influence of #booktok continues to shape, altering the way books become discovered, marketed, and sold.
https://boldbookspublishing.co....m/2025/02/03/the-ris
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