e-commerce website is considered more than a virtual storefront. It’s the heart of your brand’s online presence—a place where user experience (UX), search engine optimisation (SEO), and conversions come together to drive growth and sales. How you develop your e-commerce site impacts how well it ranks on search engines and how it turns visitors into paying customers. Here’s why that matters and some best practices to make sure your website performs great. Read this blog carefully before you hire a professional for e-commerce website development in London.