Google Delays the Removal of Third-Party Cookies: Key Updates on Privacy Sandbox for Marketers
Since Google's initial announcement about eliminating third-party cookies through its Privacy Sandbox initiative, marketers have expressed concerns about how this change would affect user behavior tracking. However, a recent update from Google has provided relief, revealing that the plan to remove third-party cookies from Chrome has been postponed indefinitely. This decision marks a significant shift in Google's approach to online privacy and advertising, with notable implications for digital marketers, advertisers, and web developers. Let's explore the potential impacts of this change and what the future of web tracking holds.
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