The Power of Content Marketing: Generating Marketing Qualified Leads
Content marketing has become one of the most effective strategies for companies to retain and target its target consumers in the present generation that is so inclined on using the internet. In this way, you ensure that the leads that you get in the different stages of the sales funnel are given the valuable information that will contribute to their decision to purchase your goods or services. This process is an important one in the B2B context and it is referred to as generating marketing qualified leads (MQLs).
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