Quick Guide to Education CRM and its Advantages

We will structure this blog as an “expository essay," beginning with a basic understanding of what an education CRM is. We will then elaborate on its components, followed by context-setting and a concluding goodie.

Introduction: Education CRM is a software system specifically designed for education institutes to manage their admissions and streamline their overall admissions process. It serves as a centralized platform for lead management, lead nurturing (marketing automation), reporting, and analytics.

Elaboration: Let’s delve deeper into the definition of an education CRM by understanding each of its components in detail.

Key Components of an Education CRM
Education CRM has three major components: lead management, lead nurturing (marketing automation), and reporting and analytics.

Lead Management
When we talk about lead management, we are referring to the entire journey of a lead, right from inquiry to enrollment.
Education CRMs are designed to integrate with all the various lead generation sources, such as Google Ads, Websites, Facebook Ads, Publishers (Shiksha, CollegeDunia, CollegeDekho, etc.), and third-party vendors (JustDial, Sulekkha, etc.).

This integration eliminates the chaos of maintaining separate Excel sheets for each lead source and significantly reduces the chances of lead leakage.
Additionally, it facilitates the process of lead attribution among counsellors, allowing you to easily assign leads from each source to the appropriate counsellor.

For More Information : https://www.extraaedge.com/products/education-crm/