What is the need for Artificial Intelligence (AI) in Retail?

Artificial Intelligence (AI) and Machine Learning (ML) have introduced a whole new level of shopping experience for customers looking to connect with their favorite retail brands. Every area in the retail business can be automated with the help of AI thereby increasing efficiency, accuracy, and customer satisfaction. With the help of AI, retail businesses can formulate data models to extract meaningful insights. This would further help them in efficient forecasting and make better data-driven decisions.

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