Calculating SEO ROI is challenging due to variable costs and outcomes, unlike the straightforward measurement of PPC ROI. To determine SEO ROI, set KPIs such as organic traffic, conversions, online reputation, or subscriptions. Record all campaign costs, set deadlines for achieving KPIs, and use specific formulas to measure success. This involves tracking costs (infrastructure, tools, manpower, time) and calculating returns based on the set KPIs. Understanding SEO ROI is crucial for assessing the effectiveness of your SEO efforts and justifying investments.
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