Top Tips For Aso Optimization
Competition in the game and application market is intensifying and gaining momentum – millions of applications and mobile games complicate the process. How can we succeed?
If you want to increase the number of downloads of your application and reach as many users as possible, you need to develop an optimal ASO strategy and implement it correctly.
After all, ASO optimization of the application page in the market will give you a tangible advantage: if the name and description of the application contain relevant key queries, this will significantly increase its visibility to users. More people will be able to find your application, and consequently, the number of free installations will increase. This way, you can reduce the cost of attracting users. Sounds good, doesn't it?
In this article, you will find TOP tips on the basic principles of ASO optimization ( https://asolytics.pro/ ).
1. Relevance
Metadata is the main field for working with relevant key queries. Try to cover as many keywords as possible by embedding them in the description, title, and other indexed fields. Correctly filling in metadata is an important step when launching your application or game, as well as when optimizing them.
2. Keyword Placement
As mentioned above, in order to maximize the coverage of the entire range of relevant key queries, it is necessary to fill in the title, subtitle, and description fields of the application qualitatively and introduce a sufficient number of keywords. To learn more about the optimization process of the app page in Google Play and the App Store, click here.
Also, the service will help you simplify the optimization process as much as possible Asolytics.pro. With this tool, you can check the correctness of filling in metadata with the necessary keys and avoid typical ASO optimization errors.
3. Use The Advertising Text To The Maximum (Only For Ios).
The keywords contained in the app description are not indexed in the App Store, but a successful "selling" text can lead to an increase in conversion by up to 30%. Use short phrases and user–friendly words — after all, the decision to download is a matter of a few seconds.
Marketing works here, too – calls to action and advertising slogans, because the attention of users is the main goal. In addition, search engines will index your app in the search, and users will be able to find you on Google, which can be an additional source of traffic.
4. Description (Google Play).
Description optimization is a powerful tool for the Google Play store. Your attention should be focused on using the maximum number of relevant queries, especially in the form of a direct occurrence. But do not forget that the text should still be readable and understandable to the user, the more naturally the words are included in the text, the better.
5. Localization Of Your Application
The App Store market offers you an excellent opportunity to expand metadata using localization, and you can also adapt your application to any market. Some countries may have several adjacent locales, for example, for the US market, not only the English locale is indexed, but also Mexico with Spanish. Thus, the field for keywords is doubled.
