I'm Michel Cuero, a seasoned entrepreneur and CEO of BRB APP INC, a groundbreaking venture in the tech and B2B SaaS vertical. For the past five years, I’ve been deeply involved in the beauty service industry, helping over 1,000 beauty salons across North America and Europe enhance their inventory management, advertising, and e-commercecapabilities. In 2021, I co-founded Ezshop in collaboration with industry giant LightspeedHQ, where I spearheaded transformative solutions for retail stores and beauty salons.
A pivotal moment in my journey occurred while working closely with Industria Coiffure, a prominent hybrid retail store and hair salon in Montreal. It was there that I uncovered the beauty salon industry's biggest challenges. After two years of exploration and numerous insights, I founded BRB APP INC with an audacious goal – to democratize beauty services and empower salon owners with solutions that enable them to truly thrive and generate substantial revenue.

BRB APP INC is more than just a venture; it’s a catalyst for revolutionizing an entire industry. By leveraging the power of technology, we make beauty services more accessible and place control back in the hands of salon owners. Our subscription-based marketplace boosts salon owners’ revenue by tenfold, ensures year-round stability, and cuts operational costs. Our AI-powered SaaS model offers unlimited beauty services to women, making it affordable and incredibly engaging.

Our goal is to build the largest network of beauty salons in the US within six years, turning us into a billion-dollar company.

I invite you to join us and be part of this exciting journey as we redefine the future of beauty together!