𝐖𝐡𝐚𝐭 𝐢𝐬 𝐏𝐨𝐢𝐧𝐭 𝐨𝐟 𝐒𝐚𝐥𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐭𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲?
Modern customers are demanding a shopping experience that involves more customer engagement. Delivering such shopping experiences has become a huge challenge for retail stores today.
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