Improve the Delivery Side of Your Venture With a Hyper Local Delivery App
A user’s Google search has become refined. They search on demand near me to quickly get the product or service available. It is true for all types of on-demand businesses, including food, grocery, pharmacy, etc. How does this model work?

Companies continuously search for ways to enhance their growth and profit. One such method is through the hyperlocal marketplace business model. A hyperlocal business focuses on a particular city, area, or location to enhance the growth of local companies. It is what makes delivery in 30 minutes possible.

Let’s get into the technical know-how of this model.
Features that make the hyperlocal business a success
Whatever the industry might be– food, medicine, or grocery, the hyperlocal business model has been implemented into all as it serves excellent features for its admin, vendor, and buyers.


Key features
Admin features
Vendor features
Buyer features
Auto-detection of location
Multiple shipping areas
Various locations for targeted delivery
Purchasing products from different sellers
Communication between user and business
Shipping schedule
Shipping rates based on location
Personalized search
Social sharing options
Various payment methods
Real-time order notification
Product filtration
Inventory management
Shipping rates for delivery agents
Seller profiles and ratings
Various payment methods
Delivery availability
Ratings, reviews, and feedback
Editing or deleting shipping location
On-demand pickup or delivery
Products and services reviews and ratings
Delivery radius unit and range


Order confirmation and real-time delivery tracking
Shipment scheduling
Commission, sales, and revenue


Location shifting facility



Challenges that hyperlocal business has solved

What has made hyperlocal businesses so famous, and why is everyone adapting it in their companies? This business model has successfully solved various challenges for the admin, vendors, and users. These are:

Speedy deliveries
It is the prime reason why hyperlocal businesses are so famous. From BlinkIt’s 10 minutes delivery to Domino’s 30-minute delivery, speed has reshaped these industries. Also, it is the major reason customers return to the app, as they are sure about the quick delivery.

Single-device usage
The users have got the best as they can do everything from a single device. They can search for vendors nearby, place an order, communicate with vendors and delivery drivers, and track their orders through a mobile phone.

Transparency and choosing the best
Customers can evaluate various options, compare the price, check ratings and reviews, and make the final decision. Furthermore, they get to pick from multiple stores. Hence, the hyperlocal model has provided them with complete transparency.

Visibility to local vendors
The hyperlocal business has enhanced the visibility of local vendors, whether single-retailer or aggregator centric. It has given them the opportunity to connect with potential customers and get their products and services delivered.
Reduction in efforts required for vendors
The efforts of a vendor have been reduced to the most. They do not have to take a headache in developing their own on-demand app as they get the opportunity to showcase their business and get discovered on the hyperlocal business app. Further, they do not have to worry about delivering the products.


Different hyperlocal delivery models
There isn’t just one type of hyperlocal business model; there are four. Let’s compare these below to understand how each works.




Single store model
Store-pick model
Aggregator model
Hybrid model
Suitable for
Businesses already in the market
Businesses that allow pick-up facility
Businesses that want to deliver online
Businesses that allow pick-up and online delivery
Advantage of building
More visibility to the customers
Convenient for buyers as they don’t have to wait in line
Wider reach and gaining the attention of potential clients


Works as per the need of the customer
Example
Dominos and BigBasket
Shoppers Stop and Walmart
UberEats and Zomato
Decathlon