PCD Pharma Opportunities in Manipur
Indian pharmaceutical industry has grown at a very phenomenal rate in the past couple of years, supported by potential hubs of new business opportunities like Manipur. The need for quality healthcare and quality medicines in far-flung and underserved regions of the country makes PCD pharma opportunities in Manipur all the more interesting to investors and entrepreneurs alike.
One of the leading companies in this growing area is Smotec Pharma, it provides a wide array of PCD (Propaganda-Cum-Distribution) franchise opportunities to the entrepreneurs of the region so that they are able to surge ahead as flourishing players in the pharmaceutical arena. In this blog, we will get to know the why of this favorable landscape, how business grows in this area and why Smotec Pharma should be your partner in this business venture.
Knowing the PCD Pharma Model:
Before we go into the potential of Manipur, it is worthwhile to understand the PCD model pharma. PCD is an abbreviation for Propaganda-Cum-Distribution. A business arrangement where pharmaceutical companies like Smotec Pharma engage with distributors, franchise owners or small business operators to propel products to the market. The PCD model benefits pharmaceutical companies as they could penetrate geographies, whereas the entrepreneur gets the opportunity to run and establish an enterprise of his own without the hassles of drug manufacturing.
In the PCD model, the franchise owners have monopoly rights in their region. In other words, they are the authorized distributors of a company's products in that particular region. This makes the distribution channel a bit more organized and localized. It would be easier for pharma companies to reach every corner of India, like Manipur, which had otherwise been slightly underdeveloped.
Why Manipur Is an Ideal Location for PCD Pharma Opportunities
Manipur, an Indian state located in the north eastern part, offers special advantages for pharmaceutical companies. Here are a few reasons why PCD pharma ventures in Manipur are gaining popularity:
1. Increasing Demand for Healthcare Services
In Manipur and the other northeastern states, healthcare infrastructure is still under development. Even though the region has substantially improved in terms of access to healthcare, there is still a demand-supply gap, mainly in terms of quality medicines and healthcare products. There is still a great need for affordable, reliable, and accessible medications, and PCD pharma businesses can perfectly fill this gap.
Owing to the increasing population and rise of health-conscious people, patients in Manipur will need professional medical services. There is an opportunity for PCD pharma franchise owners to fill this gap by marketing quality products.
2. Government Initiatives and Support
The Indian government is improving the northeastern region through various economic and infrastructural projects. With policies promoting the development of healthcare and investments in pharmaceutical sectors, entrepreneurs and businesses engaged in PCD pharma in Manipur will benefit from these initiatives.
Projects like NESIDS- infra development of North East particularly aims towards better health care facilities in this state. It is a clear indication that the government is on the correct path to speed up the pharmaceutical sector in Manipur. PCD pharma franchise in Manipur gets you prepared to tap into an area with governmental support, hence it would be more safe and profitable for business success .
3. Low Competition and Unexplored Market
Unlike metro cities in which the pharmaceutical sector is saturated to the fullest with various players, Manipur has an approachable market for the pharma business. Majority areas of the state are still inaccessible to a range of pharmaceutical products, giving ample opportunity to new entrants to establish themselves in this field.
Significant companies like Smotec Pharma would collaborate with the entrepreneurs of Manipur soon, which would enable entrepreneurs to get a platform in this emerging market. The future scope for profitable and long-term businesses is very high because the competition is relatively lower than the major urban markets.
