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Discovering an indexing issue in Google Search Console (GSC) can be a head-scratcher, but there are steps you can take to diagnose and fix it. Here’s how to approach it:

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Understanding the Issue:

GSC Report: First, delve into the details provided by GSC’s “Coverage” report under the “Index” section. This report categorizes URLs with indexing issues. Focus on the “Discovered — currently not indexed” section.

"Discovered - currently not indexed" message in Google Search Console (GSC) can be frustrating, but it's solvable! Here's a breakdown of what it means and how to address it:

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Understanding the Error:

Google found your webpage but decided not to index it yet. This could be due to various reasons, some technical, some related to content value.

Possible Causes:

Server overload: Googlebot might have postponed crawling to avoid overwhelming your server. This is common for larger websites.

Crawl budget issues: Your site might have used up its crawl quota, limiting how many pages Google examines at once.

Technical errors: Problems like server errors (5xx codes) or incorrect robots.txt directives can prevent indexing.

Content concerns: Google might deem the page thin or lacking value compared to duplicates or other indexed pages on your site.

Troubleshooting Steps:

Check GSC for details: GSC's "Coverage" section under "Index" often provides specific reasons for "discovered - not indexed" errors.

Address technical issues: Fix server errors, ensure robots.txt allows crawling, and verify correct use of canonical tags (pointing to the preferred version of a page if duplicates exist).

Optimize content: Make sure your page offers unique and valuable content compared to indexed pages.

Improve internal linking: Ensure your important pages are well-linked to from other indexed pages on your site. This signals importance to Google.

Consider external links: Building high-quality backlinks from reputable websites can also boost a page's importance for indexing.

Additional Tips:

Resubmit important pages: You can request Google to re-crawl specific pages through the GSC URL Inspection tool.

Monitor crawl rate: GSC allows monitoring your crawl rate to identify potential overload issues.

Stay updated: Google's guidelines on indexing are subject to change. Refer to their official resources for the latest recommendations.

By following these steps and staying vigilant, you can effectively tackle "discovered - not indexed" errors and get your valuable content into Google's search results!

1. Unveiling the Problem:

Head to the Coverage report within google search console Index section. This area exposes URLs struggling with indexing.

2. Decoding the Reasons:

Google Search Console offers insights into why URLs aren’t indexed. Common culprits include:

Fresh Website/Pages: Google might not have encountered them yet. Indexing can take a week or so.
Robots.txt Roadblock: Your robots.txt file might be unintentionally blocking the URL from crawling.
noindex Tag Trap: The page might have a noindex tag instructing search engines not to index it.
Duplicate Content Dilemma: Google avoids indexing content that’s nearly identical to existing content.
Crawl Error Cobwebs: Server problems or errors during crawling can hinder indexing.

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3. Fixing the Glitch:

The solution depends on the cause:

New Website/Pages: Patience is key! Google will find your content eventually.
Robots.txt Roadblock: Edit your robots.txt file to grant crawling access to the URL.
noindex Tag Trap: Remove the noindex tag if you want the page indexed.
Duplicate Content Dilemma: Address duplicate content by consolidating content or using canonical tags.
Crawl Error Cobwebs: Resolve server errors and optimize your site for smooth crawling.
4. Re-indexing Request:

Once the issue is fixed, use GSC’s URL inspection tool to request Google to re-crawl the URL. This will trigger Google to revisit the page and potentially index it.

By following these steps and understanding the reasons behind indexing issues, you can leverage GSC to ensure your valuable content gets seen by search engines.

I appreciate the offer, but acquiring backlinks in that way might not be the most sustainable approach. Google prioritizes high-quality, natural backlinks. Here's why:

Unnatural Backlinks: Google's algorithms are sophisticated and can detect attempts to manipulate search rankings through unnatural backlink building. This could lead to penalties or even removal from search results.

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Dofollow vs. Nofollow: Not all backlinks are created equal. Dofollow links pass on "link juice," which can influence search ranking. However, nofollow links, while not affecting ranking directly, can still be valuable because they send traffic your way and establish credibility.

Focus on Quality Content: The best way to achieve high rankings is to focus on creating high-quality content that resonates with your target audience. This will naturally attract backlinks from reputable sources over time.

Here are some strategies that can help you achieve sustainable SEO (Search Engine Optimization):

Keyword Research: Identify relevant keywords that your target audience is searching for.
Content Creation: Create informative, engaging content that addresses search intent.
On-Page SEO: Optimize your website's structure, title tags, and meta descriptions.
Technical SEO: Ensure your website is mobile-friendly, has a fast loading speed, and is easy for search engines to crawl and index.
Backlink Building (The Right Way): Focus on acquiring backlinks from high-authority, relevant websites. This can be achieved through guest blogging, creating infographics, or other methods that provide value.
Building SEO takes time and effort, but it's a worthwhile investment for long-term organic traffic and ranking success.