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In the ambitious plan to transform Al-Khobar Al-Shamalia located at Al Khobar in Saudi Arabia the birthplace of new memories, Mohammed Bin Tarjim played a pivotal role in city branding by capturing the essence of the region's culture, heritage, and aspirations. His multifaceted contributions spanned strategic planning, design elements, and architectural innovations. This blog explores Mohammed Bin Tarjim's significant role in breathing life into the transformational project, highlighting his work on branding, architecture, and the preservation of heritage.
Strategy Development
Mohammed Bin Tarjim's expertise in strategic planning played a crucial role in setting the course for the transformation of Al-Khobar Al-Shamalia, Al Khobar, Saudi. He meticulously crafted a comprehensive strategy that aligned with the project's vision, incorporating elements that celebrated the region's rich cultural heritage and aimed to create memorable experiences.
Branding and Design
With an eye for aesthetics and attention to detail, Mohammed Bin Tarjim contributed to the project's branding and design elements. He spearheaded the creation of a captivating logo, carefully selecting colours, shapes, and font styles that reflected the spirit of Al-Khobar Al-Shamalia, Al Khobar, Saudi. This cohesive branding was extended to various products such as posters, identity cards, tote bags, candles, notebooks, t-shirts, chocolates, and billboards, creating a unified visual identity.
Architectural Innovations
Recognizing the importance of architectural design in the transformation process, Mohammed Bin Tarjim introduced innovative concepts. His designs for maps and street signs provided a fresh perspective, blending functionality with aesthetics. Additionally, his road plan for the renovation of Modern Heritage houses ensured the preservation of the region's architectural legacy while incorporating modern conveniences.
Heritage Preservation
In his commitment to preserving Al-Khobar Al-Shamalia's heritage, Mohammed Bin Tarjim made recommendations for street furniture and soft edges designs. These elements seamlessly integrated traditional and contemporary styles, offering comfort and functionality while maintaining the cultural authenticity of the region. Notably, the design of the information booth drew inspiration from the exquisite "Banawas" house, paying homage to one of Al-Khobar Al-Shamalia's most beautiful ancient houses.
