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Many digital marketing ad SEO agencies provide SEO strategies and implementation to new businesses so people can see your website and visit it, increasing the traffic on your website in the process. When your website traffic increases, it provides you with a better chance to show your products and services to a more significant number of potential customers.
Re SEO is important because there are just 10 spots on the first page of Google search. And these first 10 spots are most crucial for your business visibility because, honestly, there is rarely anyone who ventures off the first Google Search page to navigate what the search engine offers on the second, third, or fourth page. It is because internet users know that only the first Google page has the information you are looking for in your search query.
If a potential customer keys in words relevant to your business and products, your brand can only appear on the first search page in front of your customer when you have done an excellent SEO for a website. If you fail to appear on the first page because you ignored the importance of SEO, then your competitor gains a new customer that you just lost due to the lack of SEO.
SEO enables you to become the answer to the queries searched by your potential customers. In addition to increased traffic and visibility, SEO also conforms to the authenticity of your brands in the market. When customers see your brand as an authentic entity, it leads to their trust and positive purchase intention, eventually leading to brand loyalty.
SEO attracts new customers on the one hand. At the same time, it allows your business to strengthen its business relationships over time through the same trust and loyalty that you establish in the market through SEO. Following are some of the main reasons that make SEO important for your brand, particularly if you are starting a new business.
Visibility
SEO can give your business the exposure it requires to draw in customers. According to research that the majority of internet activity starts with an inquiry. So it would be best if you were as visible as you possibly could (ideally higher up on page one) so that people can find your site.
Traffic
When you are visible at a good spot on SERP (Search Engine Ranking Page), you are guaranteed to gain increased traffic on your website, and your products and services are exposed to more and more people. A good SEO agency recommends that organic search is usually the primary source of your website traffic. Therefore, a good SEO strategy with more high ranking links brings more traffic than other digital marketing techniques. The traffic you gain this way is also more qualified because they are authentically searching for the product or services you offer, and their search makes them land on your page. Otherwise, even with the most optimized ads, you cannot ensure that the people who will reach your website are looking for what you are offering.
On the other hand, if someone is searching for a query, they currently need the information and relevant solution for their problem. It is where SEO plays its role by providing the required information through SEO rich content so the chances of conversion increase.
Conversions
Implementing SEO could lead to higher conversions. If you're driving traffic to your site, that's more leads. It will result in higher conversions.
If you can convert 2% of your website's visitors convert, then increasing the number of visitors by 50,000 to 10,000 people each month, for example, will result in 800 additional sales!
Since informative and valuable content is the primary component of SEO, This information will make visitors feel that they require the product service. If they know what you provide and how it can benefit people, they will find more value in your services and make a purchase more likely.
Credibility and Trustworthiness
Companies that have strong SEO and content strategy are more trustworthy. Producing high-quality, informative content helps build trust. It's more likely to believe the company with blog posts that detail the services they offer and how it can assist you.
It contrasts with a site with only products and landing pages with basic information about its product or services. Other SEO aspects such as creating backlinks (when others link to your pages on your site) and having a functional website can increase trustworthiness and credibility.
User Experience
Google's algorithms for ranking reward websites with a good "UX" or user experience. To stay successful, you must make sure your site is as user-friendly as possible.
There are various ways to enhance UX in the technical SEO area below. The end goal is that SEO requires users to design their site simple to use, which will reduce bounce rate and length of the time spent on your site. They will then increase your rankings further!
If you are starting a new business, you need to create your digital footprint. SEO is the best way to do so. SEO makes you visible to the market of potential customers. Hire a good SEO agency that knows the latest strategy for effective search engine optimization and knows its way around content creation to provide the information that customers seek on the internet.
