Printable Self-adhesive Vinyl Films Industry Overview
The global printable self-adhesive vinyl films market size is expected to reach USD 4.42 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 4.6% from 2021 to 2028. Rising demand for fleet graphics and growing application scope in the sign graphics industry are also anticipated to fuel the market growth. The frequent appearance of the promotion or the brand name in the market related to the company achieves an effective frequency of messages that is required to be delivered to the targeted audience. Rising demand for fleet graphics across the advertising industry for increasing the reach for prominent customers is anticipated to boost the product demand.
Printable Self-adhesive Vinyl Films Market Segmentation
Grand View Research has segmented the global printable self-adhesive vinyl films market based on manufacturing process, thickness, type, substrate, application, and region:
Based on the Manufacturing Process Insights, the market is segmented into Calendered Films, Cast Films.
- The calendered films segment dominated the global market with a revenue share of more than 55% in 2020. Calendered films are manufactured using a process known as calendering in which gigantic and heated steel rollers transform vinyl into thin sheets.
- In comparison to cast films, calendered films provide stiffer and thicker texture for easy handling, higher performance on flat, simple, and moderate curves, are more economical than cast films, and have higher resistance against abrasion.
- Cast films are generally used in vehicle wrapping as they are long-lasting and thinner than calendered films. The PVC, plasticizer, and pigments are mixed at a predetermined rate for a set duration to produce a consistent mixture. The final process of manufacturing involves rolling onto large-diameter cores for additional adhesive coating.
Based on the Thickness Insights, the market is segmented into Thin (2-3 Mils), Thick (More than 3 Mils).
- The thick (more than 3 mils) dominated the global market with a revenue share of more than 56% in 2020. Calendered vinyl films are generally manufactured with higher thickness to provide stiffer and thicker films for easy handling. The self-adhesive vinyl films have durability ranging from one to seven years and are ideal for application on flat, simple, and moderate curves, and are highly resistant to abrasion.
- Cast films can be made thin to produce comfortable products ideally used for applications on compound curves, such as motorcycle helmets, vehicle fenders, corrugations, rivets, and others. In addition, these thin films are used in the fleet, vehicles, recreational vehicles, boats, and others requiring a paint-like finish.
Based on the Type Insights, the market is segmented into Transparent, Translucent, Opaque.
- The opaque segment dominated the global market and accounted for more than 51% of the total revenue share in 2020. Opaque films do not allow the transmission of light through the surface due to the presence of black or grey adhesive, which reflects the light on the graphics to the viewer.
- Translucent printable self-adhesive vinyl films are limited to backlit and building signage as backlit graphics encounter various environmental stresses. In addition, they are used in applications, such as taxi top signage, mall airport-terminal advertising, menu boards, and canopy facias.
- Printable self-adhesive transparent vinyl films are applied on glass or any see-through substrate without compromising light transmission or clarity. These films have gained recognition across various markets, such as restaurants and food shacks, that provide information, such as available offers.
Based on the Substrate Insights, the market is segmented into Floor, Plastics, Glass, Others.
- The plastics substrate led the global market and accounted for more than 46% of the overall revenue share in 2020. The product application on plastic substrate depends on the type of plastic and its chemical composition.
- These are generally used in theatres, retail shops, hospitals, offices, and other workplaces. Printable self-adhesive vinyl films offer optical clarity easy removal and are used as window graphics and decals for promotional purposes.
- Plastics, such as Polycarbonate (PC), Polymethacrylate (PMMA), Polyethylene (PE), and Polystyrene (PS), are used to manufacture automotive components, such as bumpers, glass, headlights, and others. These plastics can be applied with printable self-adhesive vinyl films, thereby boosting their demand from fleet graphics.
Based on the Application Insights, the market is segmented into Fleet Graphics, Watercraft Graphics, Car Wrapping, Floor Graphics, Labels Stickers, Window Graphics, Exhibition Panels, Outdoor Advertising, Furniture Decoration, Wallcovering, Others.
- The fleet graphics application segment dominated the global market and accounted for more than 19.5% of the total revenue share in 2020. Increasing demand for effective advertising that makes a lasting impression on the customer is propelling the growth of fleet graphics across the advertising industry.
- Outdoor advertising is a platform for creating brand awareness, building brand visibility, and popularity. In the past few years, outdoor advertising has become prominent by offering creative canvas to companies to deliver their brand message and ease of transformational advertising.
- Floor graphics are suitable for tradeshow booths, reception areas, corporate lobbies, conference rooms, and performing art centers theatres. The utilization of floor graphic vinyl materials is a cost-effective advertising and promotion method.
Printable Self-adhesive Vinyl Films Regional Outlook
- North America
- Europe, Middle East Africa (EMEA)
- Latin America (LATAM)
- Asia Pacific and Japan
Key Companies Profile Market Share Insights
The market has a strong presence of several global and a few medium- and small-scale regional players. Major players compete on the basis of product development and form strategic partnerships with regional players to minimize the risk of expanding into a new marketplace.
Some prominent players in the global printable self-adhesive vinyl films market include
- 3M
- Avery Dennison Corp.
- Mactac
- LG Hausys
- Lintec Corp.
- Hexis S.A.
- Arlon Graphics, LLC
- Metamark (U.K.) Ltd.
- Orafol Europe GmbH
- FLEXcon Company, Inc.
- Achilles Corp.
Order a free sample PDF of the Printable Self-adhesive Vinyl Films Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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