Healthcare Digital Experience Platform Industry Overview
The global healthcare digital experience platform market size was valued at USD 883.2 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.9% from 2021 to 2028.
The rising demand for digital experience platforms from healthcare providers and payer organizations to ensure process optimization is one of the key factors driving the market. The growing complexity of management tasks and ever-demanding consumers has led healthcare payers to deliver a seamless, end-to-end patient experience. Keeping in line with the holistic view of each patient, the healthcare digital experience platform acts as an integrated solution capable of delivering streamlined sales, service, and marketing. These platforms emphasize financial efficiency and patient engagement. These platforms can be customized or personalized to meet the demands of these organizations, wherein payers decide to implement these solutions at full scale.
Gather more insights about the market drivers, restrains and growth of the Global Healthcare Digital Experience Platform Market
Healthcare digital experience platforms offer numerous benefits, such as patient activity monitoring components, seamless integration with multiple business operations, and in-built analytical capabilities. Key market players operating in the industry are focused on upgrading their digital platforms by integrating advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and big data in their business modules. This, in turn, is expected to boost market growth over the next few years. Moreover, healthcare digital experience platforms aid organizations in delivering contextual recommendations and predictive offerings to their consumers. Various organizations are adopting personalized or customer-centric cultures to increase patient engagement by dealing with real-time patient data.
The ability to drive improvements in the organization’s market share across the healthcare sector, reduction in attrition rate by implementing advanced analytics, increasing sales efficiency by reducing the sales operating costs, and increasing the cycle speed through price and quotation capabilities are likely to be the key driving factors in the years to come. Moreover, the ability to enhance customer service by reducing the operating costs via optimized contact handling and transformed operations is contributing significantly to the market growth.
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Healthcare Digital Experience Platform Market Segmentation
Grand View Research, has segmented the global healthcare digital experience platform market on the basis of component, delivery mode, application, and region:
Healthcare Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 - 2028)
- Platform
- Services
Healthcare Digital Experience Platform Delivery Mode Outlook (Revenue, USD Million, 2016 - 2028)
- On-premises
- Cloud Based
Healthcare Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 - 2028)
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Others
Healthcare Digital Experience Platform Regional Outlook (Revenue, USD Million, 2016 - 2028)
- North America
- Europe
- Asia Pacific
- Latin America
- MEA
Key Companies profiled:
Some prominent players in the global healthcare digital experience platform market include:
- SoftServe
- Accenture
- Sitecore
- Adobe
- Oneview Healthcare
- Optimizely, Inc.
- Liferay Inc.
- IBM Corporation
- Cognizant
- Wipro Digital
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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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