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Missed call marketing is a unique marketing strategy that leverages the behavior of consumers giving a "missed call" to a designated phone number to access information or participate in promotions. It is a popular marketing technique in countries like India and other emerging markets where mobile phone usage is high, and data charges can be a barrier to accessing content online.
Here's how missed call marketing works, along with its benefits, costs, and examples:
How Missed Call Marketing Works:
1. Promotion Setup: A business or marketer advertises a phone number and encourages potential customers to give it a "missed call." This number is typically a toll-free or low-cost number.
2. Customer Action: Interested consumers respond by dialing the advertised number and hanging up after one or two rings, which registers as a missed call.
3. Automated Response: After receiving the missed call, the business's system automatically sends a response to the caller. This response can be in the form of a text message, voice message, or callback, providing information or a link to content, promotions, or services.
4. Engagement: The caller receives the desired information without incurring any call or data charges, making it an attractive option for users with limited data access or those who prefer not to call a premium-rate number.
Benefits of Missed Call Marketing:
✔️ Cost-Effective: It is cost-effective for both businesses and consumers as the caller doesn't incur charges, and businesses pay for the toll-free or local call rates.
✔️ Wider Reach: It is accessible to a broader audience, including those who may not have access to the internet or prefer not to use data.
✔️ Lead Generation: Missed call marketing can be used to collect contact details and generate leads for future marketing efforts.
✔️ Instant Engagement: Customers receive immediate responses, making it a quick way to provide information or promotions.
✔️ User-Friendly: It's user-friendly and requires minimal effort from the customer.
Cost of Missed Call Marketing:
The cost of implementing missed call marketing can vary based on factors such as the telecom provider, call volume, and the complexity of the campaign. Typically, businesses pay for the toll-free or local call rates associated with the responses.
Examples of Missed Call Marketing:
?Contests and Voting: Businesses run contests, polls, or voting campaigns where customers give a missed call to cast their votes or participate. For example, a TV show may ask viewers to vote for their favorite contestant by giving a missed call to a designated number.
? Lead Generation: Companies use missed call marketing to collect leads. They ask customers to give a missed call to receive product information, offers, or updates, and in return, they capture the caller's contact details for future marketing efforts.
? Customer Support: Some businesses offer customer support through missed call numbers. Customers can request assistance or information via a missed call, and the company responds accordingly.
? Content Access: Content providers, such as news outlets or religious organizations, use missed call marketing to provide access to specific content, such as news updates or daily devotionals, without data charges.
Missed call marketing is a creative way to engage with customers, especially in markets with limited data access or cost-sensitive consumers. It allows businesses to provide value, generate leads, and foster customer engagement while keeping costs low for both parties involved. Samparkccs Outbound Dialer has everything you need to personalise your customer experience with the leading cloud contact centre technology.
