Creating a successful marketing strategy for an apps marketing company requires a deep understanding of the mobile app industry, digital marketing techniques, and the specific needs of app developers and publishers. Below, I'll outline a comprehensive guide on the topic:

1. Market Research and Analysis:

• Identify Target Audience: Determine the demographics and interests of your potential clients, such as app developers, startups, or established companies.

• Competitor Analysis: Analyze the strategies of other app marketing agencies to identify gaps and opportunities in the market.

• Trends and Insights: Stay updated with industry trends, such as emerging app categories or popular marketing channels.

2. Services Offered:

• App Store Optimization (ASO): Optimize app titles, descriptions, keywords, and visuals to improve app visibility and downloads.

• User Acquisition: Develop strategies for acquiring users through paid advertising, social media marketing, influencer partnerships, and more.

• App Analytics: Provide analytics services to track user behavior, retention rates, and conversion funnels.

• Content Marketing: Create compelling content like blog posts, videos, and infographics to showcase expertise and attract potential clients.

3. Pricing Strategies:

• Offer a variety of pricing models, such as monthly retainers, project-based fees, or performance-based pricing, depending on client preferences.

• Consider tiered pricing based on the range of services offered, catering to both small startups and large enterprises.

4. Online Presence:

• Website: Create a professional website that showcases your services, case studies, client testimonials, and a blog with valuable content.

• Social Media: Establish a strong presence on platforms like LinkedIn, Twitter, and Facebook to connect with potential clients and share industry insights.

5. Building Credibility:

• Case Studies: Share success stories and case studies of app marketing campaigns you've executed to demonstrate your expertise.

• Certifications: Obtain relevant certifications like Google Ads or Facebook Blueprint to build trust with clients.

• Client Testimonials: Encourage satisfied clients to provide testimonials that can be showcased on your website and marketing materials.

6. Networking:

• Attend industry events, conferences, and meetups to network with potential clients, partners, and industry influencers.

7. Partnerships:

• Collaborate with app development firms, design agencies, and other businesses in the mobile app ecosystem to provide comprehensive services.

8. Tools and Technology:

• Utilize app analytics tools, marketing automation platforms, and ad management tools to streamline your processes and deliver better results.

9. Data Privacy and Compliance:

• Stay informed about data privacy regulations like GDPR and ensure that your marketing practices comply with these laws.