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            Short-form video app TikTok has reached new heights recently with its short-form videos: it now has over 689 million users across 150 markets across 75 languages. TikTok remains the most downloaded app in Q1 of 2021 due to increased usage of the Internet amid the pandemic and an increase in internet use.

            With people turning to the Internet to stay productive, healthy, and aware, brands are trying to figure out how to entice their reach and create conversations that can be shared on platforms such as TikTok. More than 928,000 followers follow The Washington Post's breaking news videos.

            Consumer Relationship that matter


            According to studies, 64% of consumers desire brands to connect. The traditional business model of operating in a silo detached from its customers is no longer valid. 

            As a result, the audiences are looking for content from real users with more experiences, looking for authentic interactions. 

            It is important to know that every company is owned and promoted by people that they can relate to no matter what industry they work in.

            TikTok allows people who live far apart to communicate using video as a vehicle to be active and have entertainment. You can see TikTok influencers wearing masks, and offering tips on what to do during a lockdown. As well as boosting their popularity, these videos also convey that they are reliable individuals.

            Engage users in a more dynamic way


            Active engagement with customers is a crucial step to building stronger relationships. TikTok allows users to access a variety of ways to not only reach people but also engage them in a dialogue. 

            The hashtag challenge is one of a small number of contests that allow brands to solicit content creation and enlist fans to share it with a certain hashtag. It is always a great idea to embark on a brand challenge because it elevates brand awareness and it nominates brand ambassadors who tell people about the products or services of a company.

            Another useful method to increase your TikTok fame is to buy TikTok views, which helps to gain real and organic viewers to your content. So, you can quickly show your brand message to the larger audiences. 

            A large following and target customer groups make influencers ideal for startups. It is often the case that influencer marketing is cheaper and more powerful than conventional forms of marketing. Approximately 63% of consumers trust influencers and trust what brands advertise to them. A startup's influencer can leverage its position as a mediator.

            Make it bigger


            TikTok's main selling point is the fact that you don't have to hire expensive video editors or videographers. TikTok encourages users to create a more realistic video by simply pulling out their phones and recording.

            No matter what your content is, content that gives audiences an insight into the day-to-day operations of your organization performs best and is free to produce! Localized marketing campaigns can also design for startups with offices in multiple locations, which feature content translated into the local language. 

            Local holiday promotions, sentiments, and customs are also available for companies to create strong partnerships with local communities. 

            In many startup companies, running ads is a key part of getting their product to market. On TikTok, ads are able to track metrics like website clicks, app downloads, or improved visibility and increase their sales.

            You can even take over brands with this feature, creating images, videos, GIFs, and links to landing pages and embedding them across the platform. A TikTok advertising benefit is the ability to filter advertisements by age, gender, and location, enabling startups to connect with the customers they are looking for more directly.

            As a powerful tool for startups, TikTok is a great way to connect better, engage, and grow their user base. It allows businesses to target specific customers, extend their reach and present their brand in a more enticing and modern way.

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