What is Google E-A-T​?
When Marketing your business, it's important to understand how Google evaluates the expertise of page creators. Google's quality raters use E-A-T (Expertise, Authority, and Trustworthiness) to evaluate page quality and ensure that high-quality content is given priority in its search results.​
When assessing expertise, Google considers both formal and informal qualifications. Formal qualifications include education, certification, and professional experience, while informal qualifications are based on everyday expertise. Everyday expertise refers to people who are well-versed in a topic but may not have formal credentials or education.​
By evaluating expertise, Google ensures that high-quality content is given priority in its search results. It's crucial to demonstrate your expertise and authority on a topic to improve your page's search engine rankings and provide value to your audience.
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