Expertise is a critical component of E-A-T, which Google's quality raters use to evaluate page quality. When assessing expertise, raters evaluate the creator of the main content of the page to determine if they are an expert on the topic, and have the qualifications and credentials to support their knowledge.
Google also considers "everyday expertise," which refers to people who are well-versed in a topic but may not have formal credentials or education. For example, a food blogger who provides in-depth reviews of restaurants demonstrates everyday expertise.
People who share their experiences about living with specific conditions or diseases on forums can acquire expertise from their personal experiences. However, Google only considers this everyday expertise as they are not medical experts and their experiences do not qualify as medical advice.
It's worth noting that while Google has more stringent rules for YMYL content, it still expects everyday expertise for non-YMYL content. By evaluating expertise, Google ensures that high-quality content is given priority in its search results.
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