Authoritativeness is one of the key principles of Google's search quality rating guidelines used to evaluate the quality of web content. Authoritativeness refers to the overall reputation of the creator of the main content (MC), the MC itself, and the website. Specifically, Google quality raters evaluate whether the content creator is an authority on the topic and whether other experts and influencers in the niche recognize them as such. The authoritativeness of the website is also taken into consideration, such as whether the site is a well-known and respected publication in the industry. ​
Google considers authoritativeness because it helps to ensure that users receive reliable and trustworthy information. If a website is authoritative in a particular field, it is more likely to rank higher in search results for relevant queries. To establish authoritativeness, websites need to demonstrate that they provide high-quality, reliable, and trustworthy information recognized and respected by other authorities in the industry.
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