AdTech vs MarTech: Understanding the Synergy and Distinctions
AdTech focuses on audience reach and acquisition through paid media, while MarTech nurtures and retains customers via automation and personalization. Together, they power seamless, data-driven marketing and measurable ROI. Learn more in Ciente’s guide: https://ciente.io/blogs/what-i....-introductory-guide/
#adtech #martech #digitalmarketing #marketingtechnology #techarticle #ciente #marketinginnovation #datadrivenmarketing
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