Since Google acquired urchin analytics in 2005, they made continuous improvements in the software that helped all of us to understand our data and take related actions easily.
In 2013 they launched universal analytics, which we use to date. In 2020, Google launched a beta version of analytics that included app + web property, and now, finally, the most updated version is out, called Google analytics 4. For more : https://taptodigital.com/diffe....rence-between-univer
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